Social Studio
Publishing infrastructure for public narrative work.
Ingest sources, generate organisation-specific drafts, approve them, and publish across social channels with branded assets and audit trails.
- RSS, API, and manual source ingestion.
- Brief-grounded AI drafting in your organisation's voice.
- Approval-locked posting to Bluesky, X, LinkedIn, and Instagram.
Social Studio
From source item to approved public post
A studio of its own
Branding, voice, audience definition, and posting cadence configured once and applied everywhere.
The brief system
Your positions, audience, language guards, source weighting, and strategic defaults are stored as versioned snapshots so every draft can be traced back to the brief that shaped it.
Content ingestion
Pull articles from RSS feeds and JSON APIs you nominate, or add stories manually. Ingested items dedupe and queue for use.
Approval-locked publishing
Editors submit, admins approve or reject, and approved drafts are hash-checked before they publish to prevent unreviewed changes.
Multi-platform distribution
Direct posting to Bluesky, with Buffer-routed posting to X, LinkedIn, and Instagram. One approval, multiple destinations.
Branded social graphics
Templated image rendering using your colours and assets, generated alongside post copy and reviewed in the same workflow.
Engagement metrics flow back into the platform so what you publish can be evaluated against what landed.